Numbers are frequently referenced. Impressions, screen uptime, and content schedules support system monitoring. In practice, behaviour often matters more than raw data. Content can be playing, still be ignored. Understanding this gap clarifies why others underperform. when content fits attention patterns. Why system metrics do not tell the full story https://andreweverydaynotes.jts-blog.com/38370103/observations-on-business-uptake-of-digital-signage