The 2023 Reside-action Barbie Film spurred a cultural fad, driven by Mattel's marketing and advertising partnerships and natural and organic content material. What really should Mattel's executives do next with their most respected franchise? And may they prolong their brand name technique for Barbie to other toy brand names? https://casestudyhelper27108.ampedpages.com/the-smart-trick-of-hbr-case-study-analysis-that-no-one-is-discussing-62625833